Supoilative!

Having lived in Nashville for five years, I am aware that Emma's Flowers and Gifts is "The Supoilative Florist" in our capital city. (I'm not sure whether Sherry named our eldest cat Emma after the florist or not.) Their television advertising features that line, and the announcer, Ed Stratton, pronounces the word "superlative" in a distictive way. Mr. Stratton turned 100 yesterday.