We have some Popsicles in our freezer with advertising on the box describing the product as "a quiescently frozen confection." I wondered what that meant and pulled out my Webster's Collegiate Dictionary.
Quiescent is defined first as "being at rest" or "inactive." Since the product is frozen, this seems accurate. Quiescent is secondarily defined as "causing no trouble or symptoms." Hmmmmm. I would hope so.
Confection is defined as "the act or process of confecting." Confect is defined as "to put together from varied material," or "to prepare" or "to preserve." Confection is further defined as "a fancy dish or sweetmeat" or "a sweet food."
I would characterize this advertising as truthful, yet baffling.
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