Thursday, May 28, 2009

In which chocolate, chocolate, caramel, chocolate and cookies are "good for you"

Being lactose intolerant, it makes all the sense in the world that one of the Twitter feeds I follow is that of Baskin-Robbins.

Perhaps it's to test my will power. For example, since starting to follow BR's tweets, I have successfully avoided going to my nearby BR31 despite my deep passion for BR Rocky Road ice cream. I even managed to stay away during last month's 31 cent scoop promotion (which, as I write this, is still being promoted on the company's home page despite the fact that it was held - in case you missed it earlier in this sentence - last month).

A few minutes ago, those crazy ice cream-making geniuses actually posted this* on Twitter: Try our new Brownie a la Mode w/ layers of chocolate brownie, chewy cookie, & caramel. Good for you & your friends!

Which seems accurate. Except maybe for the, uh, second sentence. So I retweeted part of the message with a quick commentary:

I'm not saying it was necessarily in response to my tweet, but 14 minutes later - I counted - BR had deleted the original tweet and posted this version, deleting the "good for you" and replacing it with "big enough for you":

My guess is that in order to keep the promo within Twitter's 140-character limit, the writer translated "enough servings for a party of five" to "good for you." Here's the nutrition info** - you can decide for yourself whether the two are synonymous.

SFTC: Looking out for your saturated fat intake, one post at a time.

* It's possible that I'm off by a character or two - they may have had "and" instead of "&" in order to stay within the 140 chracter limit, and I couldn't access the original message once they deleted it. But the "Good for you & your friends" language is precisely what was in the original tweet.

** Worth reading, if only because this confirms that - I am not making this up - the dessert does not contain crustaceans.

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