RM Rhodes is a comics creator who's married to a marketing manager. He talks about what he's learned from her in this very helpful post.
In addition to advice on bare-minimums like having a decent website (Facebook doesn't count), business cards, and an elevator pitch, he also talks about how to be memorable at conventions. And he touches on the topic of making sure you're memorable in an way that reflects your work. Rhodes wears a purple suit to conventions and that helps him stand out from other creators who are usually dressed in what he calls "hipster business casual," but he admits that "nobody knows much about the content that I produce – they just know the suit." I'll look forward to reading his thoughts as he continues to figure that out.
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