According to Publishers Weekly (Richter Launches Ruckus Media, a Kids' Digital Publishing Venture), Rick Richter (former head of Simon & Schuster Children's Publshing) - has begun a mobile media company creating picture book apps - Ruckus Mobile Media.
And Rubin Pfeffer is involved (no surprise after his amazing speech on adapting to new media at the SCBWI LA conference: Pfeffer Challenges SCBWI to Join the Digital Age). And a whole slew of the very top people in children's publishing are on board. And wait - is that Robin Williams? And Elvis Costello? Doing voice? Hooo boy.
Yup. Like I said, this changes everything. The picture book app market has just gone up a notch. This is HUGE!
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