Friday, October 31, 2008

Extreme niche marketing

Buoyed by S and J Market's latest sale (and largest to date) - my new best friend in Atlanta bought three of these magnificent garments - I hurried our production team to get some new merch into the mix.
What they came up with were these exclusive reissues of concert shirts from one of the great tours of all time.

It will be interesting to find out whether anyone other than me thinks that these are worthy additions to our rapidly growing collection. I hope so. But who knows if there's anyone else out there who finds this wacky blend of world history and pop music iconography to be as entertaining as I do. If not, this exercise could truly redefine the term niche marketing.

Anyway, here, take a look. (Click the images to see how they look on the actual tour tees):






Go buy today - the Market is having a sale - $3 off when you use the code 3OFFZAZZLETS at checkout. That's some well thought-out code, isn't it?

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