Not so fast

Yesterday, driving through the mind-numbing Los Angeles traffic on the 10 (or the 110 or 101 - Angelenos are nothing if not creative with the numbering of freeways), I spotted a billboard that looked something like this:

Except a lot bigger. And without the drop shadow.

Point is - and I should have thought of this about five months ago - amid all of its, um, "unplanned acceleration" issues lately, wouldn't you think that the geniuses at Toyota would have come up with a slightly less dangerous-sounding tagline by now?

Like, maybe, braking appropriately?

This post written by an increasingly nervous Prius driver.