Don't forget "stupid." And "slovenly"

Moments after I posted this quickie mentioning that the U.S. just might be turning into the not-so-far-fetched dystopia depicted in a Mike Judge movie, I cracked open my email and found further support for that observation, courtesy of this ad from those smarty-smartpants folks who sell Fiji water.





Back in the good old days - like, last year, I think - companies used to try getting us to buy stuff by appealing to our aspirations, our best qualities. Or by having Kate Walsh do this.

But now, seizing the obvious trend, they're going for the jughead-ular (I can't tell - does that make any sense?), and appealing to our baser instincts.

"Just admit it," Fiji is telling us, "You're too mired in mediocrity to get off your fat ass, go buy bottled water from the store and then carry it into your home, the way our ancestors did. Stop wasting all of that energy and let us ship it - this is water, mind you - let us ship it to you, anywhere in the U.S. Oh, and this is after we ship water to our shores from Fiji. How does your carbon footprint taste now?"

SFTC CONTEST ALERT! Hmmm... I wonder what products they'll market next by appealing to our laziness and/or stupidity. I'm offering an iTunes song to the person who comments with the best suggestion and an accompanying tagline.