Nice moment this morning after I parked my car in the garage at work. Stuck my earbuds in and cued up Wilco's Summerteeth on the iPod for the five-minute walk to the office.
As the song "I'm Always in Love" came on, I walked past a Benz with this license plate:
LO IM VE
I liked that.
On the other hand, apparently Sears' tagline is "Where it begins." (I don't know if this is new or not, but it showed up on an email this morning.) I think companies that are sucking wind should stop investing money in stupid meaningless taglines just because they think they need to have a tagline. Is "Where it begins" going to get anyone to decide they have to hurry out to Sears? Or do anything, for that matter?
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